![]() ![]() Their dynamic display advertising opportunities allow businesses three unique capabilities: ![]() These display options allow you to use beautiful graphics and engaging copy to captivate listeners. If your business doesn’t have the resources to create captivating audio or video advertisements, Pandora also offers display advertising options. The listener is only being served your advertisement. This option ensures that no other ads are competing against yours. The most popular option, Sponsored Listening (Video), allows businesses to exchange a 15 second ad for an hour of uninterrupted music for listeners. Though it may seem impossible for a streaming radio platform to provide video advertising options, Pandora offers a wide variety of video options to businesses in order to reach users that are streaming music or music videos on the web, mobile devices, or tablets. Audio spots can be 10, 15, or 30 seconds and will reach users between songs that they love, meaning the ad is reaching an engaged audience, every time. Available triggers include location, time-of-day, and weather for you to reach your ideal audience at the right time. Businesses can hyper-personalize their advertisements by leveraging listener data in real time. Pandora’s Audio Ad SolutionsĪudio ads are one of the most popular and widely used ad solutions offered by Pandora. Today, we open Pandora’s box and explore the variety of advertising options available through the streaming radio platform. It provides a highly personalized listening experience to approximately 70 million users each month, creating a fantastic platform for businesses hoping to reach prospective clients. Pandora, specifically, is the largest streaming music provider in the United States. Many companies have begun embracing streaming radio as a lucrative way to promote their businesses to listeners, and it has become extremely popular with listeners and businesses alike. Streaming radio, or online radio, now accounts for over 500 million dollars’ worth of streaming music revenue and the format continues to grow each passing year ( source). While many traditional advertising methods have stayed with their conventional roots, radio has evolved with the ever-changing digital world. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |